Cat dealers live online casino executive summary is part of a full business plan that fully shows the viability of training cats as dealers in a live online casino.
Business Plan and Recommendation
This business plan is about a theoretical, live online casino whose proprietors are prepared to think outside the box in an attempt to enhance their brand, create substantial new traffic, and become talked about on social media, morning talk shows, talk radio, family gatherings, and gatherings of friends.
The proposal is to train cats to deal blackjack or spin the roulette wheel at the casino’s online live casino.
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Live casino is a relatively new addition to online casinos’ set of gaming offerings. Live casinos are usually streamed from a studio. The dealers are almost always attractive young women dressed sexily but not provocatively. Some casinos have added Playboy Bunnies as dealers. This is meant to attract male players of all ages to the live casino.
The Playboy Bunny experiment has not been as successful as the casinos that employ them had hoped. These casinos are looking for a new paradigm for their live casino. We are presenting this business plan at-large to every casino knowing full well that most casinos will reject the idea as impractical, at the very least. Our hope is to find one or a few casino managers who are willing to read the business plan through and pursue the idea with no overt commitment to actually implementing it. We are confident that we can demonstrate the feasibility of this proposal.
We propose that such an unusual action by an online casino would generate a windfall of curiosity from all corners. We believe that, if implemented properly, the experiment would be wildly successful, would place the parent casino far above all others in chatter. Imagine this action being implemented by a casino. A steady stream of new players register and deposit at the casino, mostly out of curiosity at seeing cats deal blackjack.
Social media are such a prominent part of our culture. Imagine this going viral on Facebook, You Tube, Twitter, Twitchy, and email. Imagine your casino going to the top of page one on Google as people google cat dealers or some variation thereof.
Live online casinos have been marketed for men. Imagine half of the world suddenly interested in “gambling” online. We suspect that most of the new traffic, at least initially, will not fit the mold of online gambler at all. Rather, it will be the curious and those people who are always looking for something new in the world of entertainment.
Once the parent casino has succeeded in getting a large new demographic to register and deposit, it has to sell itself to the new customers in order to retain them. This will warrant out-of-the-box thinking regarding ongoing and innovative promotions geared to the new players.
We envision live interviews with the trainers, the housekeepers, new players, and anyone the media can find to talk about this incredible new phenomenon. We envision a bevy of well-trained, friendly cats being “interviewed” by a thoroughly bemused yet enthused talk show personality.
Online Casino Business
We discuss the still-relative newness of this industry. We compare it to three well-established industries that have undergone major changes both historically and recently. We site five areas where both established businesses and newer businesses such as online casinos share experiences and challenges. These five areas are:
- Cost reductions
- Customers’ desires
We show, over the course of the business plan, how each of these parameters impact the online casino industry and how this proposal, as wild and crazy as it may seem, addresses each of these challenging areas to the benefit of the parent casino, its brand, its customer base, and its profitability.
We highlight ways online casinos have historically innovated toward enhancing their brand and generating traffic. We cited examples from four random online casinos: allslotscasino.com; alljackpotscasino.com; wildjackcasino.com; and firstwebcasino.com showing how they have added to their brand through innovation, even quirkiness.
Our proposal, then, can be correctly seen as a variation on a theme, a strange and unusual variation, to be sure, but a variation the viability of which we can demonstrate.
The online casino business generates upward of 35 billion dollars in revenue each year worldwide. We contend that the fortunate casino that embraces our plan will add substantially to the monies generated by online casinos because much of the money deposited in said casino will, in all likelihood, be new money.
We admit without argument that cats can be frustratingly aloof and distant. Domesticated cats share much with their feline cousins, the big cats. Just as the big cats are aloof to Nature itself, going their own way in the wild, so domestic cats are more than willing to go their own way.
Were we unable to find cat breeds that don’t act the way most cats act, we would have abandoned our idea long ago. However, we did find six breeds of cats that have the characteristics we sought in cats to be trained to work as dealers. These breeds are:
- American Shorthair
- Maine Coon
These cats all share the several indispensable features we claim are inherently necessary in a cat to be trained for casino work. These traits are:
- Calm disposition
- Desire to please
- Enjoyment derived from play
These traits are what make the above breeds so potentially viable for this project. They interact easily with people. As dealers they will have to interact with an online personality that they can’t see and with in-studio people, their assistants and the live players the casino will have to provide to turn what had been a single interactive event with a live dealer into a show, as the cats perform their learned tasks, dealing and showing pleasure when the players win.
We go into great lengths about how to train cats. A few main items stand out:
- Cats will not learn by being physically manhandled by their trainer. Thus, all training must be the feline equivalent of a soft sell.
- Cats respond to rewards. The rewards will have to be plentiful but never so much that the cats become complacent. The cats will learn to perform in the studio and then will be rewarded.
- If the casino starts with kittens, there is a far greater chance of successfully training the cats for the job.
- Cats set their own learning curve. Thus, any attempt by the trainer or the casino to speed up the learning process will backfire.
- While most cat breeds love being left alone, some love being the center of attention. These are the breeds we recommend using as dealers.
We also go into a lot of detail regarding the hiring process the casino will undergo to find the most suitable trainers. Some points that stand out are:
- The trainer must eschew physical violence as a training technique even as a last resort.
- The trainer must bring letters of recommendation from dispassionate sources. Too often trainers get letters of recommendation from the school where they studied to become cat trainers. Such recommendations have little to zero value.
- Trainers should show a life-long attraction to working with animals.
- On the other hand, the trainers must have excellent people skills as well. They will have to train the in-studio assistants, the cat compound guards, the cat caretakers, the drivers, and the in-studio players.
- The trainers must openly assure the casino that they will not attempt to act as veterinarians to the cats. They must sublimate their desire to treat the cats for the long-term benefit of the cats, themselves.
- In the same vein, the trainer must not attempt to be the cats’ nutritionist. In this and the above item, we may find that trainers studied animal husbandry in the University. This is not sufficient for the trainer to be veterinarian or nutritionist to the cats. A trainer who freely accepts his or her role, including its limitations, is more likely to succeed as a trainer than one who tries to take on more responsibility than he or she is truly trained to do.
We list no fewer than 27 line-item costs. Some are obvious, such as the cost of buying the kittens, the cost of training them, the cost of medical care, and the cost of food and shelter. Some costs are less obvious:
- Uniforms and laundry
- Dental care
- A large area for the cats to work off pent up energy
- The cost of time to find the right personnel, the right kittens, and to set up the cats’ home.
Cats’ Work Day
We discuss our recommendation for a one-hour-on one-hour-off workday. We feel this is the most reasonable daily schedule for the cats. We discuss the need for the live casino to be “manned” by cats 24/7 thus creating the need for a few more cats.
We recommend a two acre compound for the cats. This will include a cat run, a play area, a lounging area, and sleeping quarters.
The In-Casino Setting
We discuss the need for two or three live players in the studio. A large measure of the entertainment value of having cats as dealers will come from their interaction with people
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We demonstrate that the main difficulties can be overcome and that, if the project succeeds, the benefit to the brand and the casino’s profitability will be profound. Here are the main points once again in capsule form:
- Live online casinos are not as successful as they were expected to be
- We propose going all out in thinking out-of-the-box
- We suggest training cats to be dealers in the live casino
- We show that there are six cat breeds that are eminently suitable for the project
- We specify the qualities the trainers must show
- We specify pitfalls the casino may fall into, especially in choosing trainers
- We show how such a bold move will result in a large increase in traffic to the casino and will have a viral impact on social media and the news media.